Southern Weddings

Happy Friday, belles! If there was ever a week when a little retail therapy was called for in the Southern Weddings office, I think it would be this one — we’ve been burning the midnight oil and calling in biscuit reinforcements as we put the final touches on V6! I can tell you, though, it seems to be worth it — we received the color proofs today from our printer, and the magazine is looking mighty fine. Can’t wait for y’all to see!!!

But back to retail therapy. We’re excited to introduce you to a new online shopping site called Luvocracy today! It shares some characteristics with Pinterest, in that you can follow (or “trust”) people whose taste you admire, but there’s much more to it than that. Luvocracy helps members find the best things to buy, meet people through the products they recommend, and give and receive gifts with every purchase.

Here’s how it works:

You tell Luvocracy the people whose taste you really admire — maybe our friend Vane from Brooklyn Bride, the lovely Erin from Apartment 34, or Katie, one of the geniuses behind Matchbook. Those people become your trusted tastemakers, and their recommendations help you buy better things. Choose people whose collections you want to shop and whose finds you always want to know about.

You can add things to your own shop, too, and you’ll earn rewards when people buy what you recommend, even if someone else passed along your recommendation. Almost anything for sale online can be easily purchased on Luvocracy (items are added to your shop via a bookmarklet, just like the Pin In button).

Ready to buy? Your whole purchase will go through Luvocracy, which means a shopping assistant will find the product at a competitive price from a reputable retailer, place the order, and assist with any glitches or return needs. If a product is sold out, they’ll scour the world to find some place it is in stock. If it’s out of stock everywhere, they’ll let the designer know that you want to buy it and give him or her the opportunity to make more for you if possible. You never have to hunt down that dream product again!

We’ve been having fun making collections on Luvocracy (check them out here!), including some of our favorite bow ties, baubles, and little white dresses. We rounded up lots of our favorite surcees from past issues in this collection, and we’re loving all the sparkly bows in this one! We have plans to add many more over the next few weeks, so stay tuned.

You can sign up for your own account here! And don’t forget to check out the Luvocracy app! Goodness on the go.

This post is sponsored by Luvocracy and Style Coalition.

Written with love by Emily