Southern Weddings

If you feel like so many wedding start-ups are focused on bridesmaid dresses, you’re right! For many brides (including myself!), bridesmaid dresses are still one of the trickiest parts of wedding planning, so at this point I’ll welcome all the innovations we can get. Starting with today’s sponsor, Brideside!

Brideside promises to make it easy and fun to shop for bridesmaid dresses. Here’s a little film that explains how:

In case you’re at work and can’t watch the film, here’s how it works: Search through carefully selected styles from more than 120 designers, including favorites like Alfred Sung, Jenny Yoo, and Dessy as well as up and coming local labels, to create your “closet.” Search Brideside’s collection of real wedding images to get inspiration, too! Their blog is even click-to-shoppable :)

You can then share your closet with your ‘maids (or, if you’re feeling generous, let them add their favorite styles, too!), and once y’all have decided on your top three picks, order your “Brideside Box” for an at-home try-on session.

Once you’ve made a final decision, you can purchase the dresses in one fell swoop, or each bridesmaid can log in and purchase her dress individually. Make sure everyone gets professionally measured first!

Love the sound of Brideside? It’s about to get even sweeter! Sonali and Nicole, the friends and founders, are offering up an exclusive offer for Southern Weddings gals. Click here to sign up for a chance to win $100 off your bridesmaid dresses! Thank you, ladies!

Tell me: Have you already purchased your bridesmaid dresses? If so, did you go with all one style/color, or a mix and match look?

Written with love by Emily