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SWPS, V4 Style!

by in In The Office, Main on

Happy Monday, ladies + gentlemen! And it is a happy Monday, indeed, because many-a-SW bride spent the weekend snuggling up to her very own copy of V4!!! That’s right, we shipped a massive number of magazines out from our offices last week, and we are here to share the proof!

Since not all of y’all know the back story, let me explain. Southern Weddings is distributed around the country, and you can find it in many major stores, including Walmart, Target, and Barnes & Noble, as well as tons of grocery stores and pharmacies (Walgreens is actually one of the chains that carries it most heavily!). In addition, we also ship out copies daily from our office. No, we do not have a shipping department. Yes, that means that every order is hand-packaged by one of the SW ladies, including those famous handwritten SW notes. Marissa, Sierra and our intern Melissa handle the bulk of order communication and processing, but everyone chips in during the busiest weeks!

Want a peek into the SWPS (that’s Southern Weddings Post Office, of course!)? Step right in!

The excitement starts when our shipment of magazines arrives. This ALWAYS seems to happen on a rainy day, but this year, it was sunny!

Y’all, that is 8,300 POUNDS OF MAGAZINES! (Well, that one pallet is only 1/4 of 8,300 pounds!) Yes, they are as heavy as they look. We let Ms Preggers take the photos, but recruited her husband to help heave-ho.

Much excitement followed as we each tore open a box to take a look! Then a mini photo session ensued, of course!

Pretty soon it was time to get to work, though. After all, we had approximately 500 orders to get out the door in two days!! With all hands on deck, we soon were surrounded by stacks of Priority Mail envelopes and walls of boxes.

The next step was to take photos with all of our hard work.

We’re pretty good at that step :)

Then it was time to load everything into cars for the big trip to the real post office (yes, if you’re wondering, they love us there). Luckily, Sierra and I both have SUVs, so we were able to transport Thursday’s load in one trip (we had another huge car-ful on Friday!).

Now as I said, the USPS has a love/hate relationship with us, so we try to make it as easy as them on possible. On Thursday, that meant unloading our goodies in the back, which was pretty exciting! I surreptitiously took photos, unsure if that was allowed on government property.

Once everything was unloaded and in the process of having postage added, I left Sierra to oversee and headed back to the office. Two hours later, she triumphantly returned with six of the world’s longest receipts!!

And that, my friends, is the story of the Southern Weddings Post Office. Like what you see? Feel free to place your order today!

P.S. The SWPS in years past:
V2 Style

emily Written with love by Emily
23 Comments
  1. avatar Kristin reply

    I am so excited y’all, I Just ordered 15 copies! This makes the perfect gift for my southern brides… it gives them a ton of inspiration for the big day. Thanks for all you do SW!

  2. avatar Kelly Sauer reply

    Y’all are AMAZING – I got mine on Saturday – I am in AWE… I seriously can’t think of what else to say!

  3. avatar Madelynne Miller reply

    Getting my magazine on Saturday was the BEST gift to come home to after running errands. I could hardly watch the Auburn game is was so enraptured by the magazine. I ESPECIALLY loved the real weddings! Thanks for the happiness you bring me to EACH & EVERY day!

  4. avatar Shannon {Shannon Reeves Events} reply

    How fun! I LOVE these kinds of posts! Behind-the-scenes peeks are always my favorite. :) Congrats ladies!

  5. avatar Kailey-Michelle reply

    Yahoo!! Love the photo relay of everything. Hilarious!! You all should be SOO proud! Congrats :) A fabulous day/ week!

  6. avatar Rachel reply

    Y’all are so cute! One of those priority envelops was for me and I got it today!!! I have been loving holding the magazine in my hands and looking at all of the absolutely gorgeous things that y’all have packed into it! I have to go now. The coffee has finished brewing and I am about to settle down for a cover to cover read. Thanks, y’all!

  7. avatar Emily reply

    This magazine is seriously so good! I got it yesterday and I CANNOT stop reading! I almost want to save it and give myself a daily limit! Y’all worked so hard for a fantastic magazine! :)

  8. avatar PHall reply

    Eagerly awaiting my copy in North Queensland Australia ! Can’t wait to have my very first physical copy ! Long time reader – first time order! Eeekkk!

    • avatar Sierra reply

      We mailed out the international pre-orders before the U.S. ones, so hopefully it will reach you this week. Thanks for the support!

  9. avatar NatalieG reply

    I was completely thrilled to get my lovely SWV4 in the mail this morning! I am in the middle of my senior year of undergrad, and I am totally feeling the pressures…. wedding or thesis… daily struggle :) Anyways, today started pretty gloomy and then I went by the student and thought, “oh, hey my SWV4 might be in my box…” Well sure enough the little gem was patiently waiting to brighten my day! SWmag ladies, THANK YOU so much for the love and energy that y’all pour into our wedding wishfuls!!!! love you ALL!

    • avatar Emily reply

      Hi Natalie! SO glad we could brighten your day!! And good luck with that thesis! :)

  10. avatar Sierra reply

    I went to a different post office location just to mail a single personal magazine today. The woman says, oh no, I recognize this “hey y’all” label. A love/hate relationship for sure! Luckily, the SW gals are known for our friendliness and Southern Hospitality.

  11. avatar Spotted in Stores :: V4! (Plus the Design*Sponge Book Signing) « Southern Weddings Magazine reply

    […] give away! Just leave a comment below letting us know where you snagged your V4 — through the SWPS? At a bookstore? At your neighborhood Piggly Wiggly? :) xo Emily October 26, 2011 | view […]

  12. avatar Spotted in Stores :: V4! (Plus the Design*Sponge Book Signing) | Gift Registry News reply

    […] book to give away! Just leave a comment below letting us know where you snagged your V4 through the SWPS? At a bookstore? At your neighborhood Piggly Wiggly? VN:F [1.9.6_1107]please wait…Rating: 0.0/5 […]

  13. avatar The Friday Fresh Squeeze | Floridian Weddings reply

    […] is such a gorgeous issue full of amazing photos and ideas for your wedding. I really loved seeing this post about the shipping of the magazines, so fun! Highly recommend to run out this weekend and grab […]

  14. avatar Southern Weddings Weekly Round-Up « Southern Weddings Magazine reply

    […] eat them too quickly.) Check out our big thank you post! To start off the week, we had to show you SWPS, V4 Style! We package every mailing by hand in our little office. This year, we had about 500 pre-orders to […]

  15. avatar Thank y’all so much!! « Southern Weddings Magazine reply

    […] just picked up your first copy of Southern Weddings on newsstands this week or got one of our many pre-orders via the hilarious and hard-workin’ SWPS, you may know there is a little biscuit in my oven. I’ve reached the nine-months mark, so […]

  16. avatar Thank y’all so much!! | Gift Registry News reply

    […] just picked up your first copy of Southern Weddings on newsstands this week or got one of our many pre-orders via the hilarious and hard-workin’ SWPS, you may know there is a little biscuit in my oven. I’ve reached the nine-months mark, so […]

  17. avatar Southern Weddings Weekly Round-Up – Southern Weddings Magazine reply

    […] amusing nature of our day today, take a look at these recaps of magazine delivery days for V5 and V4–it sure is hard to explain to our new delivery company that no, we don’t have a loading […]

  18. avatar SWPS Volume 6! – Southern Weddings Magazine reply

    […] SWPS (that’s the Southern Weddings Postal Service, of course), but having seen the recaps of V4 and V5 in years past, I thought I had a good idea of what to expect when that big old truck turned […]

Southern Weddings reserves the right to delete comments which contain profanity or personal attacks or seek to promote a business unrelated to the post.  And remember: a good attitude is like kudzu – it spreads.  We love hearing your kind thoughts!

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As promised, I’m back with a mini preview of our latest V4 shoot! This time around we were shooting in lovely and historic Colonial Williamsburg. Just Sierra and I made the trip, which went pretty much according to plan except for that time we got semi-lost in the cornfields of Virginia and that other time a flash thundershower threatened to ruin our perfectly set table. Despite those two setbacks, it was a fabulous shoot! I can’t wait to share the final images in September, but until then, here’s a little behind the scenes look…

Gorgeous gardens and magical spots abound in Colonial Williamsburg! We took advantage of several different areas throughout the property on the day we were shooting.

On the left, you see Virginia-based photographer Katie Stoops hard at work making photographic magic. This should be another all-film shoot, thanks to the fine folks at Richard Photo Lab! I always find it amusing to see what’s just beyond the frame of a perfectly manicured shot, so on the right, you can see a small amount of the props, styling equipment, and other paraphernalia we were toting around all day.

Sierra’s going to be so mad at me for sharing this photo again (I already posted it on Twitter!), but I wanted y’all to see her in the makeup chair, even if she does look grumpy! (Which, for the record, she definitely was not.) Sierra took one for the team once again, posing as a bridesmaid along with two other Southern Weddings readers. On the left you can also spot Natalie, the makeup half of the fab hair and makeup duo Avenue 42. On the right is Courtney of Merriment Events, who had a huge role is bringing this shoot to life, both conceptually in the weeks beforehand and stylistically on the day-of. And all that, and about five months pregnant, to boot!

And that’s about that! You’ll have to wait until September to see the REALLY good stuff, and believe me, this shoot is packed full of fantastic ideas and custom details (if I do say so myself). I can’t wait to share!!

A few notes: we’re still accepting real weddings for print, and will be until July 15! See this post for all the details, then email Emily. If you’re interested in getting in on the V4 ad action (and oh, you want to be), just drop Whitney a line. She’ll get you taken care of!

Colonial Williamsburg and Richard Photo Lab are sponsors of Southern Weddings

emily Written with love by Emily
3 Comments
  1. avatar Sierra reply

    Yes Emily, you are correct. That photo does not properly reflect me at all! I was focusing on something out the window. Probably George Washington walking down the street.

  2. avatar Lisa reply

    So glad y’all had a good experience in Williamsburg!!! It’s my second home and I can’t wait to see the whole shoot :)

    • avatar Emily reply

      You’re a lucky girl, Lisa!! Wiliamsburg is beautiful, the people are wonderful, and we loved spending time there!

Southern Weddings reserves the right to delete comments which contain profanity or personal attacks or seek to promote a business unrelated to the post.  And remember: a good attitude is like kudzu – it spreads.  We love hearing your kind thoughts!

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Hello, ladies + gents! Now that we have our super-fab team photos back from the amazing Millie Holloman, we thought we’d do some proper introductions! Some of us you’ve already met, some of us you may be meeting for the first time — but after this little Sit a Spell series, we hope you’ll feel like you know us even better! First we had Nicole, and now it’s Sierra’s turn! Her graphics skills are astounding, and her personality is even sweeter. I’m thrilled for you to meet Sierra! — Emily

Happy Friday, y’all! Having been at Southern Weddings for 10 months, I thought it was high time to introduce myself, seeing as I’m more often found behind the scenes! Curious about what I do all day? I’m the girl behind most of the SW imagery – from column headers, to sidebar buttons, to giveaway graphics. I’m also heading up layout and page design for our next issue, Southern Weddings V4. (I cannot WAIT to share what I’ve been working on all summer!) But let’s get started, shall we?

1. If I could do it again, I’d do it the same. Growing up, my family moved around multiple times, and strangely enough, it’s been in a pattern – North (MA), South (TN), North (or Midwest — OH), and South (NC). While I gave my parents a good amount of grief (sorry Mom and Dad!) about making me leave my friends and all that was familiar, looking back, I appreciate the change. If it wasn’t for moving, I would not have met all the people I know and love today. I would not be working on this amazing publication and, most importantly, I might never have broken out of my shell.

2. I was named after a mountain range. Can you say the same? Ever since I can remember, I haven’t really liked my name. I still don’t. I’ve heard of or met 5-10 girls named Sierra in my entire life. My parents, who both have ordinary names, wanted to name my brother and me something unique that had to do with the outdoors. No surprise, then, that I am part of a major Scouting family: my father and brother are both Eagle Scouts, my dad is a freelance photographer for the National Boy Scouts, and my brother is a ranger at Philmont Scout Ranch in NM (we’re actually visiting him next week!).

3. In a previous life I was a competitive figure skater. Yep, I had the nice skates, the velvet leotards and a spiffy rolling backpack. And until middle school, I spent many hours of my life at the rink. (I’m still a good skater when I go with friends about once a year.) My favorite routine was to the Mulan soundtrack!

4. I’m a country music fan. I like other genres of music (I really enjoy reggae), but – let me know if any of you feel the same – I like that country music ties me to my roots. It’s something that I’m proud of. Ever since I was in a stroller, my parents took me to see my grandparents when they were at Fan Fair (now the CMA Music Festival) or when they (my grandparents) were touring as part of the Camping Dancers, a square dancing group that traveled around in RVs and performed at different places. Really!

5. I can’t cook, but I love to eat. Although both of my grandmothers are known for being wonderful Southern cooks, somehow that trailed off with my mom and me. (For example, my mom said she is pretty good at boiling water.) What I’ve learned to cook so far? Strawberry drizzle cake, pecan pie, pumpkin cookies and deviled eggs. Like I said, though, I love to eat! My dad makes the best grits, and I don’t eat them without adding cheese, crispy bacon, scrambled eggs, butter and a touch of salt and pepper in there. My friends from Ohio make fun of grits (so did Emily at our office meeting!). Those Northerners just don’t understand!

6. I have worked in the frozen dessert industry for almost eight years. At age 15, I worked at a pizza place that served gelato. In middle and high school, I worked at TCBY (frozen yogurt). And in college, the jobs naturally led me to be the campus manager of Smitty’s Homemade Ice Cream. I even roped my boyfriend into the business! I recommend White Chocolate Mousse from TCBY or Carolina Blue Chip from Smitty’s.

7. My car has 365,000 miles on it. When I say my car, I actually mean my family’s car — a ’91 Jeep Cherokee that we’ve all driven at some point (Emily can relate). Though I love the Jeep, it’s had its incidents. For example, in high school, the driver’s door fell off one day before school started. I just put it back on, locked it and went to class before the late bell! It’s been around so long that it’s like a member of our family!

8. You won’t find me without a cardigan. No matter what season it is, you will probably find me wearing one (like now as I’m writing this post in the middle of the summer). I don’t know how I acquired such a collection –- probably from visiting J.Crew outlets — but the only colors I am missing are red, black, navy, orange and off white. When my hair is in a low bun (called my “wedding bun” by friends), add a pair of glasses, and you might mistake me for your grandma.

9. I started as the mail girl here at Southern Weddings. One fateful day, Lara emailed me and asked if I would forward a posting to UNC students about a month-long position, starting that week, to help get V3 orders out the door. Before sending it to 400+ people, I emailed back offering to do it myself! I started the next day, mailed hundreds of magazines and wrote personal notes until my hand fell off, but 10 months later, I’m still here! (And taking care of much more than the mail.) My recent tasks have even included modeling!

10. In ten years, I want to be happily married and in the process of starting a family. I also hope to own my own business. (I just need to determine what type of business that would be!) For now though, I continue falling more in love with the wedding industry each and every day. I am lucky to be able to interact with such talented vendors, such stunning and personable brides and such energetic and loyal readers. Y’all make me smile!

Read more about me here!

Do we have something in common? Introduce yourself in the comments below!

Written with love by Sierra
18 Comments
  1. avatar Emily reply

    Thanks to you, my dear, I am now also a country music fan!

  2. avatar Brittany reply

    Great to meet you, Sierra! I’m a Tennessean, born and raised, AND I love grits! I truly have a hard time thinking that everyone doesn’t love them.

    • avatar Sierra reply

      Yes, Tennessee is a wonderful state! I’ve lived in Nashville, Brentwood and Murfreesboro. Have a great weekend, Brittany!

  3. avatar Lara reply

    I love this! You are so incredible, Sierra! I’m so happy to see your face every day!

  4. avatar Whitney reply

    Sierra, we simply must go ice skating together! I took lessons until I was 13. You’ll have to wear that velvet leotard.

  5. avatar Lisa reply

    You are so beautiful! And I’m in the alternating between North and South club too, haha… New York to Virginia to Ohio to Texas to Pennsylvania and back to Texas! There’s no place like home in the South, that’s for sure! :)

    • avatar Sierra reply

      Thank you for the sweet comment, Lisa! I knew someone would be able to relate to moving all over the place. And yes, I’m always happier in the South with warmer weather and sweet tea. Have a fabulous weekend!

  6. avatar Lydia reply

    What’s not to love about cardigans?? I don’t have quite the collection you do, but I’m on my way! :-)

  7. avatar Morgan Maples reply

    As your best friend, I loved reading your “Sit a Spell!” Although I already knew most of that about you, as I am the one who calls it “the wedding bun”, it was still so fun to see how much you love your job. The website always looks beautiful–keep up the good work!

  8. avatar Kristina reply

    Sierra,
    I totally identify with the can’t-cook-loves-to-eat bit! Whenever I tell my husband I will cook that night he asks if I’m sure lol, but he always eats it anyway like a trooper. For the most part, he cooks and I bake. And I loooove to bake. Sounds like you are quite the baker if you are venturing into cakes and pies!

  9. avatar Kelly reply

    ohmyGOODNESS! let me just tell you a little something about our similarities… 1. girl, grits are my favorite!!!! i totally empathize with you about the backlash grits get from Yankees. i plan on having a grits bar at my tennessee wedding next year. and you KNOW cheese and bacon will be involved. 2. TCBY white chocolate mousse has been my frozen delight of choice since i was five!!!! yes ma’am. 3. cardigans are the best! my favorite is from a banana republic outlet, pale blue-green cashmere… heaven. lovely reading about you!!!

    • avatar Sierra reply

      A grits bar! Oh my! That is very exciting about your upcoming wedding. You’re at the right place for some Southern wedding planning and inspiration. Be sure to check out our print issue in September. It’s packed with Southern goodness that won’t disappoint. Glad we have so many things in common, Kelly!

Southern Weddings reserves the right to delete comments which contain profanity or personal attacks or seek to promote a business unrelated to the post.  And remember: a good attitude is like kudzu – it spreads.  We love hearing your kind thoughts!

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