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By day three of Bridal Market, we were feeling a little bit exhausted, but thanks to the gorgeous fall weather, we woke up energized and ready for another exciting day! We saw a huge range of styles on Sunday, from sweet and classic to edgy and ethereal–further confirmation that there is a dress perfectly suited for every single bride!

Our wonderful photographer for the weekend, Briana of Divine Light Photography, snapped a few shots of our outfits in between capturing all of the bridal fashion–I wore a Lilly Pulitzer tunic that I bought during their summer sale, a J. Crew skirt, and Badgley Mischka heels. Emily borrowed Morgan’s adorable French Connection shirt, which she paired with Gap cropped pants and Express ankle boots.

Along with runway shows and private presentations, the main attractions of Bridal Market are the two convention center-type venues that house tons of amazing dress, accessory, and even shoe brands. We started our Sunday at one of them, The Piers, to check out the Nouvelle Amsale collection. If you love all things Amsale (like we do!), but have a lower budget set for your gown, we can’t recommend this line enough!

A few other favorite stops at The Piers were Elizabeth Dye (who designed the gorgeous gown Marissa rocked during our V7 team shoot) and Olia Zavozina. The buttons on the back of the last Olia Zavozina gown are actually pearls–Olia’s right hand gal, Somer (who the dress is named after), wore a similar design at her own wedding, and is having a necklace made out of the pearls. Such a great idea!

One of our favorite Bridal Market discoveries was Jane Summers–an adorable line of cocktail and little white dresses! Each gown is inspired by the trifecta of classic style icons, Grace, Audrey, and Jackie, and is complete with a few sweet surprises, like their signature “Carolina melon” lining. We wanted to pack up the entire booth and bring it back to our closets!

The Judd Waddell collection was such a delight to see. Classic brides, this is a designer you won’t want to miss–the silhouettes were timeless and the detailing was incredibly lovely and subtle. We couldn’t get enough of the sweet point d’esprit and scalloped lace he used!

The Ivy & Aster collection was inspired by travel and adventure. The Game of Thrones-esque hair and makeup were certainly adventurous on their own, but the gowns were also beautiful and artistic. Some of the simpler designs were our favorites, and the flower girls who kicked off the show were cute as can be!

Our last show of the day was at the incredibly gorgeous London Hotel, where Sareh Nouri was showing her new collection in the penthouse. The view was almost as gorgeous as the dresses! Sareh worked with famed lace maker, Sophie Hallette, to source the most luxurious lace and tulle, and the quality and craftsmanship of both the materials and the design were evident in each gown.

We ended the day at the Tassels and Tastemakers party, hosted by our sweet friends at Be Inspired PR and Lover.ly, which was so much fun! We loved seeing old friends, making new ones, and of course, posing in the photo booth!

We have one more day of Bridal Market to recap for y’all, but first, which gown is your favorite from day three? I love the pearl buttoned fit and flare at Olia Zavozina and the scalloped lace dress at Judd Waddell, and Emily’s top picks are the low back gown with floral appliques and the 3/4 lace sleeve gown, both from Sareh Nouri!

lisa Written with love by Lisa
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  1. avatar ROSA NOVIAS reply

    Love these wedding dresses!Amazing

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Hello, my pretties! Can you believe how jam-packed our schedule was? We fit as many gorgeous gowns and fabulous friends (new and old) into our three days in the city as possible. It’s certainly making my head whirl!

Marissa and I began day three in Judd Waddell’s beautiful showroom. This collection was most definitely a favorite of mine. I was swooning over the rows of tiny buttons up the backs of many of the designs. Each dress was simple, timeless, and utterly perfect for Southern brides. It was wonderful to chat with Judd after the showing. He’s quite the gentleman!

We spent much of Monday morning jumping from booth to booth at the Piers. Marissa and I were overwhelmed by the hundreds of fabulous designers there. While we didn’t have time to stop by every booth (if only!), it was wonderful to see some familiar faces and make new friends.

We ran into the gorgeous and super trendy Lindsie at Haute Bride and I was so tempted to try on all of her fabulous beads and baubles. We also said a quick hello to Coren Moore, whose lovely ad is featured in Southern Weddings V4.

One of the best surprise finds of the day were Veronica Sheaffer’s stunning gowns. Her newest collection is inspired by weathered white-washed fences. You can’t get much more Southern than that!

After many a tweet back and forth, we finally met up with SW favorite Kristy Rice of Momental Designs. What’s that she’s holding? Only a copy of Southern Weddings V4!

While at the Piers, we had the opportunity to squeeze into the Watters show. The Watters collection featured fun veils and beautiful gowns (of course). I fell in love with these printed bridesmaid dresses. Wouldn’t they be perfect for a garden wedding?

Before we left the Piers, we made sure to stop by and chat with the lovely ladies at Ivy + Aster. They are sweet as sugar and cute to boot!

Who took these fabulous photos? Mr. Trent Bailey, of course!

Be sure to drop back in this afternoon for the very last part of our Bridal Market adventure. Believe me, you won’t want to miss it. Want a hint for what’s ahead? Marissa and I may have had a chance to play dress-up. Just wait till you see what we got to try on!

Written with love by Whitney
12 Comments
  1. avatar The Friday Fresh Squeeze | Floridian Weddings reply

    […] Thank you! I simply love this Judd Waddell dress they posted about yesterday. Check out the link here to see the new gowns for Fall 2012! There are so many beauties! Wow, what a beautiful inspiration […]

  2. avatar nina {nina renee designs} reply

    Wow…looks so exciting! I really *need* to be there next year!

  3. avatar Kelsey reply

    That Watters gown is an exact copy of the Amsale Dahlia.

  4. avatar Announcing Spring 2012 Collection | My Hands Made It reply

    […] Southern Weddings Magazine included me in their Market recap […]

  5. avatar rebekah reply

    WHITNEY. that red lipstick is SMASHING on you. and i die over that first Watters gown…

    • avatar Whitney reply

      Why thank you, Rebekah! It was my first attempt with that daring shade and I’m glad to hear that you approve! xoxo

  6. avatar Christy reply

    Is this not the Amsale Dahlia? I mean, it’s almost an identical copy! I think Amsale has a lawsuit to pursue – for realz!

    http://www.yourblissblog.com/wp-content/uploads/2011/02/amsale-dahlia.jpg

  7. avatar more wedding fashion inspiration from New York | Illustrations and Inspirations reply

    […] though the designer was apparently inspired by weathered white-washed fences {see Southern Weddings Magazine blog post}, the collection seems to also pair a sweet sense of whimsy with Parisian inspiration and fashion […]

  8. avatar Rebecca reply

    I’ve looked all over for the 1st dress in this post! the one with the boatneck collar and lace back that buttons. I’m probably the only girl in the world like this – but it’s seriously one of 3 wedding dresses that I’ve ever seen that I like. Can someone point me in the right direction? I looked at Judd’s collection, but didn’t see it. help! :) and thank you!

    • avatar Emily reply

      Hi Rebecca! Since these dresses are from collections that haven’t debuted in stores yet, you wouldn’t find these styles on websites yet, either. Look for that beauty in spring 2012!

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Marissa and I have been counting down the days to Bridal Market for months now and suddenly, it’s here! Yippee! Time flies when you’re making a magazine, right Marissa? MK: Yes, ma’am! I just had to pop in and say how excited I am, y’all!

Our suitcases are packed (full of Southern Weddings V4s), I’ve printed out my plane tickets, and I could not be more excited! Those New York yankees need a good dash of Southern love and we are happy to oblige!

Image credit: Fred Egan at Amsale 2010

We are flying in early on Saturday morning and dashing right to the Piers. We have a full schedule of shows to attend and we will be reporting every little detail back to you next week. We’re thrilled to learn all about the upcoming wedding trends and share each and every one of them with you! Be sure to follow Marissa and I (as well as Southern Weddings) on Twitter for all of the tweet-coverage over the weekend. There are sure to be some gorgeous gown Twitpics involved!

Image credit: Fred Egan at Rivini 2010

Will you be at Bridal Market? If so, we have some amazing news for you! You can be one of the very first people in the entire world to see Southern Weddings V4! Copies of Southern Weddings V4 WILL BE AVAILABLE at Bridal Market! Where can you find them, you ask?

Just swing by Coren Moore, Ivy + Aster or Aruna Seth’s booths at Pier 94 to pick up your very own copy of this deliciously huge issue. We are huge fans of Coren Moore’s classic bridesmaid dresses and have you seen Ivy + Aster’s whimsical gowns? Not to mention Aruna Seth’s stunning shoes! We’re thrilled to partner with these fabulous designers and give you the chance to pick up your copy of Southern Weddings V4 weeks before it hits shelves! Copies of Southern Weddings V4 will also be available at the COUTURE show so be sure to grab one while you can. They will be gone faster than you can say ‘sweet tea’!

So there you have it! If you’ll be at Bridal Market this weekend, be sure to say howdy. Marissa and I love to make new friends!

To New York we go!

Love,

Whitney and Marissa

Written with love by Whitney
1 Comment
  1. avatar Southern Weddings Weekly Round-Up « Southern Weddings Magazine reply

    […] Click here to check out the collection. Now who’s ready for the weekend? Our girls are heading off to New York City for Bridal Market! We’re so excited to Whitney and Marissa to share all the beauties that will make their way […]

Southern Weddings reserves the right to delete comments which contain profanity or personal attacks or seek to promote a business unrelated to the post.  And remember: a good attitude is like kudzu – it spreads.  We love hearing your kind thoughts!

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