Premier W.E.D.

We think one of the most best assets Dawn and her team have is their experience working outside the wedding world. They bring a sense of organized calm and effortless logistics to every event they touch!

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Premier W.E.D. is a consulting/directing and planning firm that specializes in events and weddings of all sizes. One of Nashville’s most creative and innovative event producers, Dawn has brought her considerable talents to non profit gala events, fashion shows, corporate events and high-end social events including weddings and birthdays. Premier W.E.D. has a team of talented and dynamic employees that help keep the company at the forefront of the industry. The company’s long time motto of “We Turn Fantasies Into Memorable Realities” has been proven through its years of business and through its clients’ reviews.

Name(s): Dawn Schenkel
Where you call home: Nashville, TN
Things you’d write home to your Momma about: “I’m a freakin’ rock star!” is something I would only say to my mother, because I am a firm believer in humbleness in this industry. That doesn’t mean I don’t enjoy my industry awards and being listed as top 3 in the nation, published multiple times, rave online reviews…it’s just, at the end of the day, I’m grateful someone chose ME to help with their special event. It’s an honor in an industry where it’s competitive and there are a million options.
Location/Coverage: The Southeast and Chicago, IL
How I got into weddings: I started event planning for a large non-profit company in Nashville in the 90’s. I quickly realized that I had a talent that could be not only lucrative but rewarding. I could also sense that if I was going to work sixty hours a week, I should at least be my own boss!
Favorite thing about weddings in the South? The charm of the guests! The Southern guest always thanks my team for a wonderful evening, which is so rewarding.
Favorite part of a wedding day? The last “checks” of the day/evening are a butterfly flurry in my stomach! I love the moment when everything is placed and the lighting has been checked and the music is set — when the celebration is upon us.
Dream travel destination? Southern France
Favorite Southern city? Hello?? Nashville!
Early bird or night owl? Neither? Can that be an answer? (I suppose I’m a night owl, because rolling out of bed is sometimes excruciating.)
Pie bar or red velvet cake? Red velvet CAKE!!
Pottery Barn or Anthropologie? Anthropologie
Succulents or peonies? Peonies (LOTS OF PEONIES)