Hey y’all! A huge THANK YOU to the 200+ readers who took last week’s Print Edition Volume II survey! And an especially hearty thank you to the seven brave males who offered up their opinions — we salute you. We promised to share some of our findings with you, and we’re here to do just that.
First, some demographics:
–50% of our readers are engaged, 10% are married, 25% are wedding professionals, and 10% are wedding junkies (love that!)
–89% of our readers are aged 18 to 30. Y’all are young!
–72% of you are based in the South… and the rest live across the country and the world!
Now, what you love:
–REAL WEDDINGS. Geez, y’all are crazy for the real weddings.
–FAB FINDS. This one was a bit surprising to us, but ask and you shall receive — we’ve got some good finds + more categories in the works for our next issue, as well as a cool Fab Find extension that’s being built into our new blog design as we speak.
–The photography. Our hearts swelled a little bit when we heard this one, because using only the best photography is one of our priorities — probably our number one priority, actually. We will definitely continue to use the best images available to us, whether from brand-new or been-around-the-block photographers.
–Excuse my paraphrasing, but “You love us, you really love us!” Whether you described it as SW’s character, quirkiness, behind-the-scene details, or personality, you liked the infusion of who we are and what we love into the print edition. We have plans to make this even more meaningful in the next issue — it’s one of the things we’re most excited about!
And finally, what we could improve:
–You want LARGER PHOTOS, and you want MORE DETAILS, especially in our real weddings. Got it.
–You want the magazine to be distributed more widely. Funny — we do, too! We’re constantly working on bringing the mag to more locations across the country, but in the meantime, you can always purchase a copy online.
–More variety. We had requests for real weddings with tiny guest counts and a budget to match, for real weddings with a large guest count (250+!) and a budget to match, and more ethnicity. We couldn’t agree more, and will do our best to seek out weddings that appeal to a variety of readers.
–More DIY. You want it, you got it! We’re teaming up with a few of our favorite vendors to bring you super-fun DIY spreads, SW style, in the next few issues.
–And lastly, you want us to partner with advertisers who we truly believe in, who we would recommend to our sisters, brothers, and best friends. Ladies and gents, that is exactly what we want. It is our DREAM, and we are going to make it a reality. We feel like we did a pretty good job with this in the last issue, but we know we can do even better in the future. And on that note… awesome-sauce vendors, we would love to team up with you for our next issue! Katharine is ready with open arms (and a media kit with your name on it!).
Once again, THANK YOU ALL, so much, for taking our little survey! We really, really appreciate it.
Smooches,
Lara, Katharine, Emily, + Whitney
P.S. The winner of the Bottle Your Brand giveaway is LAURA! Laura, an email from us to you is on its way. Congratulations, and a big thank you to our friends at BYB!
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