Freshly Squeezed
Volume
V5
Color
This might just be the happiest shoot we’ve ever produced! Inspired by all things Lilly Pulitzer, we love this story’s bright, bold colors and cheerful patterns. As the story goes, 21-year-old newlywed LP began selling fruit juice in the shade of her new husband’s citrus groves, but the multicolored dresses she wore to hide the juice stains on her clothing are what really took off like wildfire (or like “zingo,” as the young entrepreneur is quoted as saying!). Our own team of artists and designers traveled to the birthplace of Lilly’s original stand to create a new — but equally colorful — newlywed story.
